Tooling industry will have new challenges and most part of them will be related to the production process with "more precision and complexity, especially due to new materials". This is the vision of Haruki Kino, general manager of Moldino, keynote speaker during the webinar 'The world of die & mold observed by cutting tool maker and potential of Moldino', organized by ISTMA, held on October 13 and attended by industrialists from 14 countries.

Moldino is a company that values direct and face-to-face contact with its business partners, and the company's manager explained that the brand - based in Japan - has branches in several countries. Throughout its history, has been guided by the development of innovative solutions to meet the needs of mold and die makers.

"We focus not only on offering a huge variety of solutions, but also on sustainable optimization to customers' production processes," said Haruki Kino, giving as an example one of the company's latest innovations, the 'Production50' concept. This will answer to several challenges in the industry, such as cost reduction, improvement in time, quality and optimization.

In a changing world, he recalled to the new paradigms associated with the automotive industry, exemplifying with carbon neutrality, weight and new materials, electrification or autonomous driving, among others. "Partnerships are crucial to understand the needs and create the best answers". 

Europe is Moldino's best 'customer': Moldino exports about 45 % to this market, followed by China (25 %) and America (10 %). India is also growing as a market.

Tadahiro Hibata, CEO of the company in Europe, presented the company's activity in this region, stating that, since it began its activities here in 1983, Moldino has based its actions by working closely with its customers. The current focus is optimization and, therefore, the company is committed to "developing and placing on the market the best software and tools".

Taisuke Morita, sales director for the USA, introduced its regional activities, emphasizing the role the company played in training processes of companies, either with technical seminars or monitorizing training sessions. "We invest in training because the greater the knowledge of our customers, will improve its performance, but also our evolution" said Morita.